Selección periódica de mis enlaces en del.icio.us/cchez del 9 Julio 2008:

• How to Develop a Social Media Plan for Your Business in 5 Steps:
  Listen, Prepare, Engage, Go Offline & Measure Success
• Why Brands Should Start Communicating with Consumers:
  Research shows consumers' desires to engage with brands and the benefits brands may receive from communicating with consumers
• 11 potentes plugins para Firefox / 3 que pueden sustituir a aplicaciones de escritorio:
  Plugins o add-ons para Firefox para tener funcionalidades similares a las aplicaciones de escritorio, pero dentro de un navegador
• Study Confirms: Personalization Can Backfire:
  A study from University of Illinois confirms that "personalized" marketing communication online can often make us actively dislike the message's sender.
• La Britannica se pasa al wiki:
  Cambios en el nuevo site para dar más protagonismo a la red de expertos, así como a los usuarios “de a pie”. Wiki style, sin decirlo.
• How to Comment About Your Company on Blog Posts, Without Being Spammy:
  For every 1000 people who read a tech blog post, there may be one that leaves a comment. Most of the time, when employees on behalf of their companies comment, they often come across as obnoxious, self-promoting and spammy.