10 Julio 2008

Fragmentos de la web del 9 Julio 2008

Por Claudia Chez Abreu

Selección periódica de mis enlaces en del.icio.us/cchez del 9 Julio 2008:

How to Develop a Social Media Plan for Your Business in 5 Steps:
Listen, Prepare, Engage, Go Offline & Measure Success
Why Brands Should Start Communicating with Consumers:
Research shows consumers' desires to engage with brands and the benefits brands may receive from communicating with consumers
11 potentes plugins para Firefox / 3 que pueden sustituir a aplicaciones de escritorio:
Plugins o add-ons para Firefox para tener funcionalidades similares a las aplicaciones de escritorio, pero dentro de un navegador
Study Confirms: Personalization Can Backfire:
A study from University of Illinois confirms that "personalized" marketing communication online can often make us actively dislike the message's sender.
La Britannica se pasa al wiki:
Cambios en el nuevo site para dar más protagonismo a la red de expertos, así como a los usuarios “de a pie”. Wiki style, sin decirlo.
How to Comment About Your Company on Blog Posts, Without Being Spammy:
For every 1000 people who read a tech blog post, there may be one that leaves a comment. Most of the time, when employees on behalf of their companies comment, they often come across as obnoxious, self-promoting and spammy.